Founded in 1987, this is a grand festival for new technologies, film and music industries. Mathieu Plante, founding partner at Blax Web & Design, was here with Planet Quebec delegation, an initiative of Quebec government, which brought together some fifty tech-companies aspiring to increase their visibility and influence.

Planet Quebec Kiosk

The 2017 edition was dominated by talks and panel discussions on topics ranging from virtual reality to artificial intelligence as well as private spaces where brands set up their bars and pavilions for demos. Quebec was well represented by companies such as Moment Factory, Connect&Go, C2, D-Box and others. Many of these got the chance to present themselves. Also, some Quebec-based artists showcased their music, trying to attract attention from producers, record companies and broadcasters. Visitors thus got lucky to attend myriad performances like those by We Are Wolves, Betty Bonifassi, Charlotte Cardin and Jean-Michel Blais, just to name some.

Organize the World : Marie Kondo

Some of the conferences that attracted the attention of Mathieu Plante include ‘Organize the world’ by Marie Kondo, known as the queen of storage. She talked about her acclaimed KonMari method which not only makes your space physically more pleasing but also brings about a spiritual awakening.

The session ‘Beacons and the Smart Cities of Tomorrow’ had 4 expert panelists, including Chuck Sabin and Julie Huls, who discussed the use of beacons from security and city management perspective, particularly in connection with emergency services.

Mike Pegler of PricewaterhouseCoopers (PwC) presented ‘The Wearable Future: a brave new world’, a conference on the future of wearables, which was backed by a primary global research. Mr. Pegler talked about the future trends and possible applications in the field of connected clothing.

For Quebecers, there was also a conference hosted by Jean-François Bouchard of Sid Lee, in which Connect&Go, C2 Montreal, Moment Factory and Pixmob participated. With this conference, which was about the use of new technologies, they tried to engage the audience and take the future of this event to a new height.

Panel C2-MTL, Connect&Go and Moment Factory

And since there is no better way to network than partying, two festive evenings were organized at Quebec Sugar Shack, which represented Planet Quebec and served as a meeting place for Quebecers out there. On Tuesday March 13th, there was this mega party: Montreal for President 2020, organized by Connect&Go and Beachclub’s owner Olivier Primeau. Then on Wednesday March 14th, we had Canadian Piknik, an evening organized by Piknik Electronik Montreal, where representatives from media, film and music industries had the opportunity to discover Piknik Electronik’s sound and vibe, thanks to DJs like Ryan Playground of Quebec and Pomo of British Columbia.

Quebec Sugar Shack

Evening organized by Beachclub

Attracting more than 95,000 people with participants from over 80 countries, the South by Southwest Festival is definitely a must-attend event. Held in three separate components (Interactive, Film and Music), the SXSW Interactive Festival attracts most visitors. In 2016, it had attracted about 40,000 visitors. This is a unique opportunity for small businesses to get noticed by major international brands as well as to showcase the Quebec know-how.