All things digital.
Blax at South by Southwest 2017 Festival
For the first time, Blax attended the South by Southwest Festival which was held in Austin during March 10-19, 2017.
Best Digital Marketing Trends in 2017
In 2016, digital marketing gained a lot of popularity as large and medium sized businesses increased their online presence and promoted their products through various social media channels. But what should we expect this year?
Blax at CES 2017
Mathieu Plante, founding partner at Blax Web & Design, attended the Consumer Electronics Show in Las Vegas for the sixth consecutive year to find out what new themes the 2017 show has to offer. Here are some themes that he found interesting.
3 Mistakes to avoid when designing a connected object
The enthusiasm for connected objects does not go unnoticed and it is likely that in the coming days, they will be a part of our daily lives, very much like real personal assistants.
Connected Objects and Marketing Automation
Just as experts had predicted, by 2016, about 6.4 billion connected objects were already in use around the world. This figure is expected to grow to 20 billion by 2020. These intelligent objects come in all sizes and have several uses.
Connected objects and renewing customer experience
Over the last 20 years, companies have gradually been able to adapt to many aspects of consumer web. Now essential for advertisers, internet is actually used during all stages of customer life cycle: awareness, consideration, preference, satisfaction, loyalty and recommendation.